Movewell x CTL - Activewear Collaboration

Cazinc The Label's first collaboration is with Kimberley Jade from Movewell, hence the name of our active wear collection.

The collection has been 18 months in the making by two friends.  Read our first interview on the collection, which Kimberley also models and why it was so important to us.

QUESTIONS FOR CAZ 

How did the Move Well x Cazinc the Label collection come about?

When you mix two strong, confident women/therapists who are passionate about helping women with style, fitness, life, and health, then you have a recipe for success

With Kimberley from Movewell Studio, our combined knowledge and interest of the fitness and health industry has inspired Cazinc The Label to fill a gap in the market for luxe women’s activewear.

What sets the Move Well x CTL range apart from other activewear collections?

Movewell x CTL is designed for the modern women who likes to show off shape and not skin.  The active wear is luxuriously textured to show off, rather than hide curves, with slimming elements to each style.

Inspired by fashion icons like Princess Diana, the outerwear is designed to take you from the workout to coffee with friends, shopping to school pick up.  With a touch of the 80’s, vintage influence, the unisex hoodies and crew neck jumpers will add a charismatic touch to your wardrobe. 

What is your favourite piece from the Move Well x CTL collection and why?

The feature piece for me would is the Movewell Longline Top, with its waist hemline, the top eliminates the need for layering.  The fitted silhouette has the length to meet the high waisted pants and showcases curves rather than areas of concern, especially as a mother of four children.

Are there any key product features to note from the Move Well x CTL range? (sustainable, recycled materials, soft to touch etc.)

The key product features of the Movewell x CTL capsule are the sculpting, luscious butter feel fabrics, chosen by harmonising our beliefs on what you wear on the outside will make you feel great on the inside. All fabrics used are breathable and quick drying. All body shapes are unique, so our inclusion of an elastic pull inside the shorts/ leggings is to adjust for the comfort of the wearer. 

Our crops/tops & leggings/shorts are made from a fibre to allow cool air to reach the skin and keep perspiration from your skin to the fabrics surface. 

CTL’s sustainability philosophy is upheld throughout this Movewell collaboration by designing pieces that are classic and timeless and to integrate and compliment  in your CTL wardrobe.

The hue “black” has been used for all leggings / shorts / tops / crops to ensure that they can be blended back with the wearers wardrobe staples. 

Why did you select to partner with Kimberly for this collaboration?

Kimberley has a strong passion and wealth of knowledge with health and fitness, and a unique style.  Kimberley was my Myotherapist who became a friend.  It has been a pleasure watching Kimberley launch her MOVEWELL program and to see the success she is achieving.  We are both committed to empowering women, not only with clothes and fitness, but well-being and lifestyle.   A post work out coffee sparked the idea of collaborating to create a concept of our dream active wear for women of all shapes and ages.  MOVEWELL x CTL has been 18 months in the making and Kimberley and I are thrilled to launch drop one of the collection this week.

 

QUESTIONS FOR KIM

How did the Move Well x Cazinc the Label collection come about?

Myself and Caz' relationship started out as Myotherapist/Personal trainer and client in my Wellness Studio. Like many businesses at the time, we were adapting to the challenges that 2020 were providing us. I created a series of online programs called "Move Well' in hopes of keeping people fit and most importantly happy at home and CTL were working to ensure clients felt a sense of self-love throughout the year that was. We both had the same values in mind and believed there was space in the market for what we wanted to create.

What sets the Move Well x CTL range apart from other activewear collections?

The Move Well x CTL range aims to "show shape not skin." We have been very careful to acknowledge the changes in which a woman's body endures through all stages of life, especially having children, encouraging females to maintain a love for their bodies for a lifetime. We have considered every element, including complimentary seam lines and shapes.  Move Well is a lifestyle, and this activewear encompasses it's values. We move to feel well, and dress to feel well.

What is your favourite piece from the Move Well x CTL collection and why?

I have always been partial to a vintage look, so to be able to create my ultimate vintage crew has me pinching myself. There is something alluring about a woman executing a masculine cut and I find this jumper so versatile as it can be worn as day wear as well as chic active wear. 

Are there any key product features to note from the Move Well x CTL range? (sustainable, recycled materials, soft to touch etc.)

Throughout the entirety of creating this collection, we ensured that we were careful to consider practicality whilst achieving a certain aesthetic. Move Well x CTL will have you look and feel the part whilst you're training/running/stretching as much as you will while you're out for a post workout coffee. The collection provides soft, comfortable material, all while supportive, squat proof and with a subtle drawstring, even running proof. 

Why did you choose to partner with the team at Cazinc the Label for this collaboration?

When two women can see each other's vision, great things can happen. Both Caz and I share a strong determination not only within ourselves, but to watch each other thrive as mother's, and women in business. We both share a passion for living a healthy and balanced life, and most importantly a passion for uplifting other women in our respective fields. 

 

Shop Movewell x CTL here.